The PPC Profits Blog
Practical, no-fluff guides on keywords, ad copy, landing pages, and the routines that keep campaigns healthy.
Your homepage was built for someone who already knows who you are. Paid clicks are strangers with a problem right now. Here's exactly what a dedicated Google Ads landing page should contain, what to leave off, and the policy rules that get pages disapproved.
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LSAs and Search ads are two different purchases, not two versions of the same thing. Here's how to pick — plus what changes when Google moves LSAs into Google Ads as pay-per-lead Performance Max campaigns.
9 min readThe 1-10 number in your keyword table is a diagnostic, not a grade. Here's what actually moves it, what has no effect at all, and how much attention it deserves from a local service business.
7 min readMost local service accounts leak money on searches the owner would never pay for: DIY tutorials, job seekers, parts shoppers, and towns two hours away. Here's exactly what to block, where to put it, and the mistakes that block real customers by accident.
9 min readFive specific, fixable mistakes drain most local Google Ads budgets: missing negative keywords, homepage landing pages, generic ad copy, ignored Quality Score, and no optimization routine. Here is what each one costs and how to fix it.
4 min readThe newsletter form in the footer sends short, practical Google Ads tactics. No fluff, unsubscribe any time.