The PPC Profits Blog
Practical, no-fluff guides on keywords, ad copy, landing pages, and the routines that keep campaigns healthy.
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Most owners either ignore their Google Ads account for a month or poke at it every day. Both cost money. Here is a timed weekly checklist that covers what actually matters and leaves the rest alone.
8 min readIf your leads arrive as phone calls, Google Ads can tell you which keyword and ad produced each one — but only if call reporting, forwarding numbers and the right conversion actions are set up in the right order. Here's the build, plus the 2026 changes that quietly rewrote how calls get counted.
9 min readMatch types stopped being word filters years ago. Google now describes all three in terms of meaning, not word order — and in September 2026 broad-match campaigns started auto-upgrading to AI Max. Here's what still gives a local service business control.
9 min readYour Google Ads budget isn't a number you pick. It's the output of four numbers you already know: gross profit per job, close rate, cost per lead, and how many jobs you can actually service. Here's the math, plus current published benchmarks to sanity-check it against.
7 min readIf you don't trust the Conversions column, you're probably right not to. Here's how to audit what's actually being counted, fix the settings that inflate it, and get call tracking to reflect real phone calls.
11 min readA Google rep is pushing you toward Performance Max. Here's the straight answer for plumbers, HVAC companies, roofers, dentists and law firms — including the 2026 twist that there are now two different campaign types wearing the same name.
9 min readYour homepage was built for someone who already knows who you are. Paid clicks are strangers with a problem right now. Here's exactly what a dedicated Google Ads landing page should contain, what to leave off, and the policy rules that get pages disapproved.
8 min readLSAs and Search ads are two different purchases, not two versions of the same thing. Here's how to pick — plus what changes when Google moves LSAs into Google Ads as pay-per-lead Performance Max campaigns.
9 min readThe 1-10 number in your keyword table is a diagnostic, not a grade. Here's what actually moves it, what has no effect at all, and how much attention it deserves from a local service business.
7 min readMost local service accounts leak money on searches the owner would never pay for: DIY tutorials, job seekers, parts shoppers, and towns two hours away. Here's exactly what to block, where to put it, and the mistakes that block real customers by accident.
9 min readFive specific, fixable mistakes drain most local Google Ads budgets: missing negative keywords, homepage landing pages, generic ad copy, ignored Quality Score, and no optimization routine. Here is what each one costs and how to fix it.
4 min readThe newsletter form in the footer sends short, practical Google Ads tactics. No fluff, unsubscribe any time.